Friday, 15 October 2010

"Significance of Numbers"

So today was our first an final crit for our "significance of numbers" brief. For this brief we where asked to design an A2 poster on the significance of numbers, Its a really open brief, which I really enjoyed the broadness of. The brief helped me get back into thinking mode after the long summer holiday.

After a lot of brainstorming and throwing round ideas, I had the realisation of the fact our identities (visually and personally) are based up of thousands of numbers ie, height, weight, shoe size etc, or bank account details, passwords, serial codes etc. Which are all unique to us.

For this I decided to create a typographic piece of work using all the numbers I had found out, the numbers I used where all my personal numbers from my age to my passport number, finding out these numbers took up a lot of my time as this was only a week long project, but i got there in the end...

Baring in mind, typographically this still needs work I think the poster explains its self well enough to not need an explanation. on the poster its self.

This image using crop marks is to show the placement and where i have used the white space.

As the way I chose to answer this brief was to do with uniqueness and identity i decided to place the thumb print in the most random place possible on the page for an effective composition. If you where to measure from each side of the print to the edge of the paper no horizontal or vertical line length would be the same.

"Variety in spacing, just as in life, adds spice. Visual variety allows the eye to play. Play encourages exploration. Exploration draws the viewer in."- Jim Krause

Wednesday, 5 May 2010

a few snaps of my final book for my PMP!

Excuse the rubbish photography i was on the digital camera, just snap snap snapping!

Saturday, 1 May 2010

intro and contents...

Buffaloes and brain cells

front and back covers

and more :)

an insight to the jist of my book...

For my Professional project "Buffaloes and Brain cells"

I decided to design, photograph and write the equivalent of a self help book for students. To create something that would be read and kept by students, I needed to create something dynamic without seeming pretentious, I included humor to make sure it was something students would read. The reasoning for this book occurred to me after having a series of anxiety attacks at the beginning of university. My current housemate has a real problem with anxiety as well, which can stop her from attending her job and family gatherings that are situated outside of Bournemouth town. Since researching into this a lot more I found a lot more problems students go through that end with students quitting university. Unlike most self help books, every page of this book was written by a student. This book will not save your life. It won’t get you a seventy on your dissertation and it certainly won’t guarantee you that hot piece of ass over the road. What it will do, is make you look at your day as something to savour. Read it and you will realise that the annoying pulsating pain in your neck is not going to be the death of you after all. In an ideal world this book would be found in the welcome pack students receive before stepping up from college to university. My target audience is students ranging from the ages of 18-30. My aim is to help students when they are feeling down, homesick and generally just have too much to handle.

Everyone should read information is beautiful! stole these pics of my friends blog saves me scanning in a few pages:

check it out she's awesome!

used this as research for colour and trends in design...

Monday, 29 March 2010

Im running for charity!

It would be lovely if you could sponsor me please :)

Sunday, 28 March 2010


These are the final outcomes of our D&AD competition brief to promote "Metro" Newspaper, they have come on a lot since I last posted. Be grateful with some feedback :)

Thursday, 25 March 2010

On the hunt for type

Searching around for a typeface to use for my fmp and I came across this... i like it because it made me smile and im pretty sure than is the one and only reason, I figured It would do the same to some of you guys so here you are!

Thursday, 18 March 2010

Simon Page

I am unsure on how I feel about this piece yet but it caught my eye for reasons unknown...

I just stumbled upon this guy, he is a self-taught graphic designer from the UK who specialises in typography, illustration and geometric design.


I just came across these awesome posters by the graphic designer Vicente Garcia Morillo check out the link for portfolio.

Based in Madrid, Vicente Garcia Morillo likes breaking the rules of graphic design and typography. Vincente’s energetic artworks are inspired by his obsession for electronic music and iconic typo’s. His graphic design flyers and posters write the dictionary between the language of art and the bold statements of nowadays multimedia culture.

Wednesday, 10 March 2010

Design Archives- inspiring examples of book design and designers

Book Design

These are some examples of some really nice typography used in book design I found at these spreads from a poetry book for children, the designs are fun and really well designed, I am hoping to achieve something like this for my booklet for my Professional project.

Tuesday, 9 March 2010

8 ways to improve your typography

Ok so embarrassingly this made me chuckle

Just a bunch of typography jokes some are lame but slightly funny all the same and apparently im a poet without knowing it...

Yo that kern is tight

Info graphics - similar to how I was thinking of designing the graphics for the booklet I am designing for my professional project... but still in thoughts i have no visuals yet.

Some blogs that have been inspiring me and filling up my spare time - this has been extremely useful to me for my Professional Project - Tina Roth Eisenberg - Motion graphics/ ads/Animation/web - Design director from

Typefaces-research for my typeface for my Pro P.

Brilliant packaging website

Sunday, 21 February 2010

The use of a blog

I have found writing a blog a lot easier this year. Last year I was embarrassed to show my thought processes and ideas. I have now realised its actually a great help it lets you explain yourself, also you can keep an online recored or your inspiration etc I find it hard to keep up to date with my blog when I have a lot going on at university but I do eventually get my self up to date when I get a spare minute. I find blogging really refreshing. Whilst blogging I have often realised mistakes I have made etc which has helped me correct them before its too late. Not only do I use my blog for inspiration and PPRD but it helps me remember what I need to do next, plan my life so to speak but I do also keep a diary so my thoughts and to-do's are spread out throughout both. I find it useful looking at other designers blogs to see what is going on in the working world and what inspires them. For my Professional Project, I plan to start a new blog that is purely for that only, Im going to keep a record of my research and development

Friends of Forest Holme

So this is going back a bit to last year. Ben, Gemma and I, together worked on designing a logo for "Friends of Forest Holme" this was a very successful live brief and has led to other work for us including business cards and newsletters and potentially a website at some point.


We where asked to design a logo for "Friends of Forest Holme" which is a charity, this project got underway pretty quickly, but the time is first came about was summer holidays and everyone being if different places at different times made this project a long process, we managed to meet up and get most of the design done at uni and come up with a pretty strong logo, after a few emails back and forth with Debra we changed a few things including adding a tree, adding the "Friends of" into the logo as we where unsure whether we could take it out also Debra wanted the colour changed to this red/pink. Debra was one of the good clients, pretty much straight away she new what she wanted even though she had to run it past a few other people first we had no real problems and are very pleased with the final out come. Working with Debra Dennet on this logo was an honour. It was a really enjoyable and rewarding project and I feel that I have learnt a great deal from the experience.
Forest Holme have just unveiled there new logo and we where on the front page of there newsletter, slightly embarrassing but it shows are hard work payed off.

Now it would be useful to find the top fonts of 2010 :)

Metro- D&AD

RECAP- we had to Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers. We have collectively as a group come up with a concept that hopefully answers the brief. We decided the Metro needed a personality, the idea we came up which is, using info graphics to illustrate the other uses of the Metro i.e. using it as a crowd dispersal device, using it as an umbrella when it rains etc.. we are still in talks about a strapline, which at this point in time is becoming very hard for reasons unknown, the strapline needs to reflect the slight witty humor we are going for with the illustrations but we are very concerned about making it cheesy, as whilst doing our research on the type of person that already picks up the metro, we found that the people that don't, tend not to due to being embarrassed by being seen with this "gossip mag".
This is just one of the 5 poster campaign.

This is what we have come up with so far, it is by far finished, the strap-line needs a lot of work and the typeface/typography needs polishing.
the type faces we have used so far are:

*Kabel Md BT
Which are the exact typefaces they use in the metro as there logo and headlines.


We had to Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers. We have collectively as a group by brainstorming, come up with a concept that hopefully answers the brief. To start we decided the Metro needed a personality. Using info graphics we decided to illustrate other uses of the Metro newspaper i.e. using it as a crowd dispersal device, using it as an umbrella when it rains etc.. We are still in talks about a strapline, at the moment though we have decided on using "feel free" playing on the fact it is a free newspaper. The strapline needs to reflect the slight witty humor we are attempting with the witty personality and info graphic illustrations but we are very concerned about making it cheesy, as whilst doing our research on the type of person that already picks up the metro, we found that the people that don't, tend not to due to being embarrassed. Obviously there is always going to be a few conflicts of interest, but I think it also helps with the design to take criticism and put it into your work to achieve the best possible outcome. We are pretty happy with the concept and outcome so far, and happy were its leading. I think that this could be a very effective campaign when we finally get everything together and finished.

Folio Talk with Emma from Aquent

Emma was very inspiring and a great help, she came in to speak to us about our portfolios and design CVs. She talked to us about what makes a good and a bad folio and CV. Emma explained that we need to think about the layout and the font for our CV's, these are two very important parts to your CV, when applying for a job, the agency in which your CV was sent to wouldn't even bother reading it let alone hiring you, another thing which goes hand in hand with this is: attention to detail, including spelling, she mentioned getting at least 5 different people to read over your work and check you designs before print. These minor mistakes will be the deciding factor in whether you get the job or not! Your CV also needs to be well spaced out, clear and easy to read and kept to two pages or less, Its also important your CV gets straight to the point, no-one cares whether you got a gold medal in a race etc. This is because the reader tends to no what they need to know about you already and needs to know exactly where to look to find it.

Emma then went on to our portfolios, she had examples of good and bad portfolios and it was very clear who then would hire on the basis of just those, every piece of work we do should have a story behind it and we should not be afraid to tell it, this needs to be shown in our folios: what the client wanted, what I persuaded them to have, who was in the team, and what came out from the brief. You must always open your portfolio with a strong piece of work and have a strong piece of work at the end and one in the middle, to keep them interested throughout. This is so that when talking about your work, you can talk positively and with a constant pace in your voice. Another thing Emma made really clear was to never put a piece of work in your portfolio that you don't really like. If you are negative about it in anyway then the person you are showing it to will pick this up also and wonder why you are showing them the work in the first place. Also always ask for feedback after showing the client or potential employer your folios. Emma also mentioned getting your work photographed in context a well as showing the flats, this ads depth to your portfolio and shows the finished outcome or your design.

All in all this talk was brilliant I stayed alert throughout and will be looking forward to seeing emma again next year.


For my Professional Project I would like to research and document the process of higher education from the viewpoint of a student. Using info graphics, I will explore and map the experiences and troubles students go through at their time at university. Universities and student services will be where the campaign will be mostly used. My target audience is students between the ages of 17- 30. A lot of the time will be spent finding different research methods and collecting information from students by arranging meetings with them over the cause of my allocated research time. I will interview students from the AUCB and other universities, also student councilors and tutors, people whom these issues also affect. How I decide on my next step will be based on the information I gather from doing my research. The methods of research I have used so far are the Internet, books and surveys (sent via Facebook, Twitter and the University email). I myself find there are a lot of obstacles to over come as a student, from juggling university work to depression/anxiety. These are problems that affect me personally and I have recently found out it is an issue that also affects almost all students, getting in the way of them being able to work to the best of their abilities. I feel that setting myself this project will improve my studies, and hopefully also help other students facing the same problems as me in the process.

My proposed vehicle for assessment is to design info graphically, a campaign that will be placed in areas such as universities around the country, towns with students, doctors surgeries etc. I will design and create a map, this map will potentially show the students that are stepping up from college to university and current students how to overcome the problems they encounter during there time at university, whatever their problems maybe. Juggling work and university work, depression, anxiety, shyness, hangovers/drugs and many more tend to be a common problem that near enough every student at some point in time will encounter. This can affect either their grades or their social life at university making them unable to live their lives to their full potential and achieve their goals. My aim is to give students a map of how to overcome and deal with these issues they may face or be facing. Choosing this topic and final outcome will help me kick-start my career in the direction I wish it to go. My dream job would be to work for a company such as "Saatchi and Saatchi", possibly the best global advertising agency in the world. I am really interested in the campaigns they have come up with, especially "The Basics for Life" campaign they designed for People in Need. This ad campaign is attention grabbing and highly effective and was the reason for me wanting to pursue a career in this field of advertising. - survey for my research

Wednesday, 17 February 2010

Anna Steinberg

Anna Steinberg came in to talk to us about freelance illustrator, although my aim is not tobecome an illustrator I dound her talk very interesting, Key points I picked up:

What to ask when first given a job:
- client contact details
- deadline
- subject, theme, what they will use it for
- ask where they've seen your work to establish the promotional techniques that are working.

Acceptance of commission form:
- create a template
- one for every job, keep for your records
- send the form to client with terms and conditions

The fee is a difficult aspect of being a freelance designer. Negotiating a figure can be awkward but Anna assured us that we would get used to it.

There are many distractions, there is no boss watching you work, when juggling projects and looking for work you have to be self-motivated.


Here's a link to Anna's site. The painted illustrations are quaint, I like her style of illustration.

Monday, 15 February 2010

San Serriffe

Back in the hazy, distant days of 1977, the annual japery of April Fool's Day was far from a fixture in the UK's newspapers. But then The Guardian ran a seven-page feature on the remote island nation of San Serriffe, in the Indian Ocean – complete with descriptions of its two main islands, Upper Caisse and Lower Caisse, its capital Bodoni, and its ruler, General Pica.

I happened to find this "interesting" joke whilst browsing on the Metro online newspaper (research for D&AD), most of you will see that the names are references to typographer's terminology. This joke was printed in the Guardian for april fools day but a huge number of people fell for it, aided perhaps by the fact that the paper roped in many legitimate advertisers, including Guinness and Kodak, to play along with the gag. The Guardian's office switchboard was apparently flooded with phonecalls from gullible people wanting more information on the fictitious islands.

Any way just thought Id share that with you guys before going into detail of what i've been up to the past month or so..
Im thinking the D&AD competition brief is a good place to start, basically we had to Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers. We have collectively as a group come up with a concept that hopefully answers the brief. We decided the Metro needed a personality, the idea we came up which is, using info graphics, illustrate the other uses of the metro i.e. using it as a crowd dispersal device, using it as an umbrella when it rains etc.. we are still in talks about a strapline, which at this point in time is becoming very hard for reasons unknown, the strapline needs to reflect the slight witty humor we are going for with the illustrations but we are very concerned about making it cheesy, as whilst doing our research on the type of person that already picks up the metro, we found that the people that don't, tend not to due to being embarrassed by being seen with this "gossip mag" we are working on this today so I will keep updating on our progress.

This is a pdf we created quickly for our presentation with our initial ideas.

Dr Anna

So we had our first session of the year with Dr Anna today, a 2500 word essay is just another little task to add to the pile. The subject for the essay will tie in with my professional project; I will be researching and writing about branding and
advertising.. For Monday I must decide on a working title for my essay and choose my images and key texts.

Tuesday, 9 February 2010

Charles Bukowski-also inspiration for my Professional Project

I have found myself quoting Charles Bukowski a lot lately, for those of you who don't know, Bukowski was an extremely talented American poet, novelist and short story writer from the 1920's through until 1990's when he unfortunately passed away.
I feel I can relate with a lot of the poems he wrote, this one especially:

"There's a bluebird in my heart that wants to get out but I'm too tough for him, I say, stay in there, I'm not going to let anybody see you."

Firstly, when people read this they automatically think deep and depressing when I read this I see myself, I am not a deep or depressing person in the slightest in fact i'm possibly the exact opposite. Yet I can sometime feel trapped/ anxious and not have a clue why!?

What is anxiety? I have been asking myself this for a while now, I assumed there was something missing in my life weather it be a person or a journey I hadn't yet foreseen, I have now come to the conclusion, its my lifestyle and where my priorities currently lay... I feel a shift in balance is in order for me to shift this horrible feeling!

Sunday, 31 January 2010

How to think-Ed Boyden

Managing brain resources in an age of complexity.
When I applied for my faculty job at the MIT Media Lab, I had to write a teaching statement. One of the things I proposed was to teach a class called "How to Think," which would focus on how to be creative, thoughtful, and powerful in a world where problems are extremely complex, targets are continuously moving, and our brains often seem like nodes of enormous networks that constantly reconfigure. In the process of thinking about this, I composed 10 rules, which I sometimes share with students. I've listed them here, followed by some practical advice on implementation.

1. Synthesize new ideas constantly. Never read passively. Annotate, model, think, and synthesize while you read, even when you're reading what you conceive to be introductory stuff. That way, you will always aim towards understanding things at a resolution fine enough for you to be creative.

2. Learn how to learn (rapidly). One of the most important talents for the 21st century is the ability to learn almost anything instantly, so cultivate this talent. Be able to rapidly prototype ideas. Know how your brain works. (I often need a 20-minute power nap after loading a lot into my brain, followed by half a cup of coffee. Knowing how my brain operates enables me to use it well.)

3. Work backward from your goal. Or else you may never get there. If you work forward, you may invent something profound--or you might not. If you work backward, then you have at least directed your efforts at something important to you.

4. Always have a long-term plan. Even if you change it every day. The act of making the plan alone is worth it. And even if you revise it often, you're guaranteed to be learning something.

5. Make contingency maps. Draw all the things you need to do on a big piece of paper, and find out which things depend on other things. Then, find the things that are not dependent on anything but have the most dependents, and finish them first.

6. Collaborate.

7. Make your mistakes quickly. You may mess things up on the first try, but do it fast, and then move on. Document what led to the error so that you learn what to recognize, and then move on. Get the mistakes out of the way. As Shakespeare put it, "Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt."

8. As you develop skills, write up best-practices protocols. That way, when you return to something you've done, you can make it routine. Instinctualize conscious control.

9. Document everything obsessively. If you don't record it, it may never have an impact on the world. Much of creativity is learning how to see things properly. Most profound scientific discoveries are surprises. But if you don't document and digest every observation and learn to trust your eyes, then you will not know when you have seen a surprise.

10. Keep it simple. If it looks like something hard to engineer, it probably is. If you can spend two days thinking of ways to make it 10 times simpler, do it. It will work better, be more reliable, and have a bigger impact on the world. And learn, if only to know what has failed before. Remember the old saying, "Six months in the lab can save an afternoon in the library."

Two practical notes. The first is in the arena of time management. I really like what I call logarithmic time planning, in which events that are close at hand are scheduled with finer resolution than events that are far off. For example, things that happen tomorrow should be scheduled down to the minute, things that happen next week should be scheduled down to the hour, and things that happen next year should be scheduled down to the day. Why do all calendar programs force you to pick the exact minute something happens when you are trying to schedule it a year out? I just use a word processor to schedule all my events, tasks, and commitments, with resolution fading away the farther I look into the future. (It would be nice, though, to have a software tool that would gently help you make the schedule higher-resolution as time passes...)

The second practical note: I find it really useful to write and draw while talking with someone, composing conversation summaries on pieces of paper or pages of notepads. I often use plenty of color annotation to highlight salient points. At the end of the conversation, I digitally photograph the piece of paper so that I capture the entire flow of the conversation and the thoughts that emerged. The person I've conversed with usually gets to keep the original piece of paper, and the digital photograph is uploaded to my computer for keyword tagging and archiving. This way I can call up all the images, sketches, ideas, references, and action items from a brief note that I took during a five-minute meeting at a coffee shop years ago--at a touch, on my laptop. With 10-megapixel cameras costing just over $100, you can easily capture a dozen full pages in a single shot, in just a second.

- Ed Boyden

Monday, 18 January 2010

Screen Based 2 (My website) and link to the "Best Damn Web Marketing Checklist" PERIOD.


So I have finished my website and I am very disappointed with the outcome, I did over 10 potential designs and I would say at least five of them where better than the one i used for my final. I found this project very hard to get motivated as Im not at all interested in becoming a web designer in fact I find it very tedious and limiting. It comes natural to some people, and I am not one of them. But I can honestly say im glad its over and one good thing came of it, I have a working online portfolio of my work. It was interesting to learn how things work and I will be improving my skills in dreamweaver in my own time to get a better website up and running before I head into the working world, and learning these skills have help me do so.

Thursday, 14 January 2010

kelly's cleaners

So I have been asked to design an identity for a cleaning company in Basingstoke which basically consists of a logo, letter head, Business cards and a flyer.

These are what I have been given to work from. I thought maybe I could use it for another live brief.

I have not yet started as I only got the E-mail last night and I have been working on re-designing my website because tomorrow is crit day and the hard drive fairies have come and stolen mine! In which contained all of my work to date...Im sure as soon as I've done another night with no sleep working on getting my website ready for tomorrow they will give it back to me as this seems to be the way it goes for everything in my life at the minute. Im blaming my lack of togetherness on my super busy Xmas/New year working all the hours god gave us. But I do no UNI should come first.