Metro- D&AD

RECAP- we had to Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers. We have collectively as a group come up with a concept that hopefully answers the brief. We decided the Metro needed a personality, the idea we came up which is, using info graphics to illustrate the other uses of the Metro i.e. using it as a crowd dispersal device, using it as an umbrella when it rains etc.. we are still in talks about a strapline, which at this point in time is becoming very hard for reasons unknown, the strapline needs to reflect the slight witty humor we are going for with the illustrations but we are very concerned about making it cheesy, as whilst doing our research on the type of person that already picks up the metro, we found that the people that don't, tend not to due to being embarrassed by being seen with this "gossip mag".

This is just one of the 5 poster campaign.

This is what we have come up with so far, it is by far finished, the strap-line needs a lot of work and the typeface/typography needs polishing.

the type faces we have used so far are:

*AmplitudeWide-Regular

*Kabel Md BT

Which are the exact typefaces they use in the metro as there logo and headlines.

Evaluation

We had to Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers. We have collectively as a group by brainstorming, come up with a concept that hopefully answers the brief. To start we decided the Metro needed a personality. Using info graphics we decided to illustrate other uses of the Metro newspaper i.e. using it as a crowd dispersal device, using it as an umbrella when it rains etc.. We are still in talks about a strapline, at the moment though we have decided on using "feel free" playing on the fact it is a free newspaper. The strapline needs to reflect the slight witty humor we are attempting with the witty personality and info graphic illustrations but we are very concerned about making it cheesy, as whilst doing our research on the type of person that already picks up the metro, we found that the people that don't, tend not to due to being embarrassed. Obviously there is always going to be a few conflicts of interest, but I think it also helps with the design to take criticism and put it into your work to achieve the best possible outcome. We are pretty happy with the concept and outcome so far, and happy were its leading. I think that this could be a very effective campaign when we finally get everything together and finished.